Founder, Elite 100 · Senior Graphic Designer & Creative Director

In graphic design since 1990

About

I’m Josh Cohen, a senior graphic designer and creative director with over three decades of professional experience. I began my career in graphic design in 1990 and founded Elite 100 in 2009 to deliver high-level creative work for brands and individuals who demand clarity, sophistication, and lasting impact.

My work is rooted in strong fundamentals—typography, composition, and visual systems—combined with a strategic understanding of brand and communication. Over the years, I’ve partnered with executives, cultural institutions, agencies, and premium brands to create identities and design solutions that are timeless, confident, and purpose-driven.

Experience has shaped my approach: calm, precise, and intentional. I focus on design that communicates quietly but powerfully—work that holds up over time rather than follows trends.

Selected Work

A curated collection of branding, editorial, and visual identity projects developed through Elite 100 and independent practice.

Areas of Focus

• Brand Identity & Visual Systems

• Editorial & Publication Design

• Digital & Print Design

• Art & Creative Direction

• High-Level Design Consultation

Each project reflects a disciplined process, from concept and strategy through execution.

Design Philosophy

Great design is built on restraint, clarity, and confidence.
I believe the strongest work doesn’t seek attention—it earns it.